Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how APS Designs UK ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data on apsdesignsuk.com (the "Website"). We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We collect personal data in the following ways:
- Direct Information: When you contact us, subscribe to our newsletter, or complete forms on the Website, we collect information such as your name, email address, and any other details you voluntarily provide.
- Technical Data: We automatically collect your IP address, device type, browser type, operating system, and other technical identifiers when you visit our Website.
- Cookies: We use cookies and similar tracking technologies to collect information about your browsing activity and preferences on our Website.
- Usage Data: We track pages visited, time spent on pages, links clicked, referral sources, and other user interaction data to understand how you use the Website.
How We Use Information
We use the personal data we collect for the following purposes:
- Analytics: To analyse Website traffic, user behaviour, and engagement patterns to better understand our audience.
- Affiliate Tracking: To track affiliate links and commissions from betting sites and casino partners to ensure accurate attribution and payment.
- Site Improvement: To optimise the Website's functionality, user experience, content, and design based on usage data.
- Communications: To send you newsletters, updates, or promotional information (where you have consented to receive these).
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
Cookie Policy
Our Website uses cookies and similar technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Necessary for the Website to function properly, including security and session management.
- Analytics Cookies: Allow us to track Website usage and analyse user behaviour through third-party analytics services.
- Affiliate Cookies: Used to track referrals to partner betting sites and casinos for commission purposes.
- Marketing Cookies: Enable targeted advertising and retargeting across websites.
Opt-Out Options: You can control cookie preferences through your browser settings or opt out of specific cookie types. Please note that disabling essential cookies may affect Website functionality. You may also opt out of analytics cookies through industry opt-out tools or your browser's "Do Not Track" settings.
Third-Party Links
Our Website contains links to external betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We recommend reviewing their individual privacy policies before providing any personal data. Any data you provide to third-party sites is governed by their privacy policies, not this Policy.
Your Rights
Under UK GDPR and Data Protection Act 2018: If you are a UK resident or an EU resident accessing our Website, you have the following rights:
- Right to access your personal data
- Right to rectify inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
For US Residents: If you are subject to the California Consumer Privacy Act (CCPA) or similar US state privacy laws, you may have additional rights including the right to know, delete, and opt-out of data sales (where applicable).
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Data retention periods vary depending on the context and purpose:
- Affiliate and Analytics Data: Typically retained for 24-36 months to track commissions and analyse trends.
- Email Communications: Retained until you unsubscribe or request deletion.
- Cookie Data: Retained in accordance with cookie expiration settings (typically 6-24 months).
- Legal or Contractual Data: Retained as required by law or for legitimate business purposes.
Where data is no longer necessary, we will delete or anonymise it securely.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: [email protected]
Website: apsdesignsuk.com
We aim to respond to all privacy requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your relevant supervisory authority.
Disclaimer: This Privacy Policy may be updated periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the Website constitutes your acceptance of the updated Privacy Policy.